13:41 PM

Got an appetite for health insurance information? Horizon Blue Cross Blue Shield of New Jersey’s Brunch con Beneficios serves up bilingual assistance to Hispanics

With the deadline to sign up for health insurance coverage for 2015 just days away, Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) is continuing its commitment to bring answers and understanding to consumers in the communities where they live and work. To help New Jersey’s large population of Hispanic residents overcome language barriers to gaining and using coverage, Horizon BCBSNJ’s innovative, bilingual outreach program -- "Brunch con Beneficios/Brunch with Benefits" – is scheduled for three additional dates up to the February 15 deadline."Women are often the health gatekeepers in their families, so Horizon developed Brunch con Beneficios to educate and engage Latinas not only as consumers but as trusted messengers to inform their friends and family about these crucial deadlines and opportunities to get covered," said Joseph Albano, Vice President of Consumer and Dental Markets for Horizon BCBSNJ.Held at Hispanic-owned restaurants in Hudson and Passaic counties during January and February, Brunch con Beneficios events are hosted by local radio personalities and attended by bilingual Horizon BCBSNJ agents and representatives, who answer questions from registered guests. Guests learn more about the Affordable Care Act and its obligations, and how they may qualify for financial assistance. Four-time Grammy Award winner Milly Quezada, has been a guest host of these events, along with others active in the local Hispanic community.The three remaining Brunch con Beneficios events prior to the February 15 deadline include:February 1, 2015 – Rancho Mofongo & Steakhouse, Union City.February 8, 2015 – Mamajuana Café, Paterson.February 15, 2015 – Rancho Mofongo & Steakhouse, Union City.Pre-registration is required and seating is limited. For additional information, or to register, call: 1-844-334-9744 or horizonazul.com/events.El Pacha and Milly Quezada, "Queen of Merengue" at Brunch con Beneficios at Mamajuana Café in Paterson.Horizon BCBSNJ Agent David Ricz speaks to guests at Brunch con Beneficios at Mamajuana Café in Paterson.Horizon BCBSNJ’s Gina Mansure (far left) and Maria Coelho (far right) discuss health insurance coverage with local residents Cesar and Sugey Quiones during Brunch con Beneficios at Mamajuana Café in Paterson.About Horizon Blue Cross Blue Shield of New JerseyHorizon Blue Cross Blue Shield of New Jersey, the state’s oldest and largest health insurer is a tax-paying, not-for-profit health service corporation, providing a wide array of medical, dental, and prescription insurance products and services. Horizon BCBSNJ is leading the transformation of health care in New Jersey by working with doctors and hospitals to deliver innovative, patient-centered programs that reward the quality, not quantity, of care patients receive. Learn more at www.HorizonBlue.com. Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association serving more than 3.7 million members